Darkside of UX – TLDR

The Dark Side of UX – Sometimes, designers are purposely hindering the user experience in search of influencing short-term immediate bottom-line conversion. This friction erodes brand trust and the very same value add that good UX design is thriving to bring to the organization. An interesting video explaining adoption. Source: https://www.interaction-design.org/literature/article/the-dark-side-of-ux Author/Copyright holder: Eshan Shah Jahan. […]

Ottawa in Colour – Experimenting with Facebook paid campaigns

I recently launched a colouring book with my buddy Jason Cobill. Here are my findings for our first Facebook ad campaign. Our objective was to raise awareness about our product and we are overall pleased with the results. The product Ottawa in Colour  is 32 pages of colourable art prints featuring 22 local artists with their answers to the question […]