My work

Ottawa in Colour

Ottawa in Colour is 32 pages of colourable art prints featuring 22 local artists with their answers to the question “What do you love about Ottawa?“. We commissioned artists with a wide spectrum of styles – animators, illustrators, urban sketchers and more, so each piece reflects the artist’s unique style and vision.

As co-founder, I handle everything related to business, marketing and content.

  •  Launched a small publishing company
  • Over 1000 Ottawa in Colour copies sold
  • The book is available online and in over 20 stores in Ottawa
Cover image of Ottawa in Colour - colouring book
Front page cover. Inside pages are perforated.
Cover of Ottawa Tourism colouring book.
Ottawa Tourism’s promotional colouring book project cover.

Web design

uOttawa – Web Content and Production Supervisor

An example of a web page designed in our Drupal environment. This student guide page was created to help admitted students navigate and plan for their university experience.

Telfer Career Centre – In-house electronic Career Development Program tracking system – 2014

Client: University of Ottawa Telfer School of Management Career Centre Role: Marketing and Communications Coordinator Contribution: Conception, mock-up, business case, requirement analysis and design leading to development

About the project: I created an online system to increase the participation and completion rates  of the career development program for undergraduate students while making it easier for staff to track student progress.

Context: I initiated and led this project in order to help my team transition our core product, the Career Development Program, to an integrated digital solution. I identified a need to modernize our processes while increasing user adoption of our services. Before the system’s implementation, progress tracking relied on students bringing a passport-style paper booklet to activities and getting it stamped after participating. Consequently, some students lost their booklets and forgot to have it stamped.

Outcome: The web tool now enables 4000 University of Ottawa Telfer School of Management BCom students to track their progress online. Upon completion of required activities, students receive an invitation to meet with the Career Centre in order to receive their Career Development Certificate.

Highlights:
Printing cost reduction ( $5 per booklet)
· Increase in conversion and success rate
· New users were now able to register autonomously
· Automated monitoring and maintenance of users
· Intuitive platform for students and moderators
· Modular system, which is essential since activities evolve on an on going basis

To complete this project, I built a business case, chose the platform environment, determined system security considerations, negotiated access to a developer, created the specifications and finally obtained approval for implementation.

For additional excerpts of the business document please see the annex (page 19).

Web page: www.telfer.uottawa.ca/careercentre/en/undergraduate-students/career-development-program-cdp