The Dangers of Overpersonalization

In parallel to marketing segmentation, overly personalized #content, without the effort of contextual and timely relevance, creates mediocre experiences. New term learned: content fatigue.

My favourite android games

I’ve always enjoyed playing games. Ever since I got my first smartphone, I started pouring over the app markets and hunting for the games that would fit specific experiences. Eventually scrolling down to over 100 games in specific categories wasn’t enough and began to participate in the Reddit Android Gaming community. A mix of developers… Continue reading My favourite android games

Resilient design starts with difficult data.

“Then, the video arrives and the default poster image for the video also includes the company logo. Now your beautiful home page layout looks like a logo salad. […] Jump on your designs! Throw them against the wall! Fill them with garbage and show how well they hold up.” Article: https://alistapart.com/article/design-with-difficult-data

Redesigning a university convocation website

Screenshot of our the convocation home page.

I finally redesigned the uOttawa convocation website. After three years of migrating other sites, I finally got to slay the FAQ sections, eliminate redundancies and iron out user journeys. After a content audit, I made the content modular to enable batch updates between operations cycles. Our team knew it was time to have a fresh… Continue reading Redesigning a university convocation website

Grieving code repository ideas

Some code never see the light they deserved in order to shine. Some code could be beautiful and comes out lazily written. Here are two ideas of platforms that could give more attention to these two very different conclusions. GitVaporware GitHub, but instead it’s a cemetery repository for good code that never ended up being… Continue reading Grieving code repository ideas

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Cybersecurity Experts Uncover Dormant Botnet of 350,000 Twitter Accounts

The business of selling followers seems shallower than ever before.   Dating profile of their twitter bot: – Born in summer of 2013 – 350,000 siblings. Tends to agree with family. – Educated. Will randomly quotes literature. – Star wars fan – Might follow you on twitter but will never mention you. – Rural lifestyle.… Continue reading Cybersecurity Experts Uncover Dormant Botnet of 350,000 Twitter Accounts

Darkside of UX – TLDR

The Dark Side of UX – Sometimes, designers are purposely hindering the user experience in search of influencing short-term immediate bottom-line conversion. This friction erodes brand trust and the very same value add that good UX design is thriving to bring to the organization. An interesting video explaining adoption. Source: https://www.interaction-design.org/literature/article/the-dark-side-of-ux Author/Copyright holder: Eshan Shah Jahan.… Continue reading Darkside of UX – TLDR

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Categorised as UX

Dirty pages

It’s OK to have chip grease in books. Also fine are rain marks, writing scribbles, crooked highlight and folds. As long as you eventually read the book, that’s what matters most. Just make sure it’s yours.

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Ottawa in Colour – Experimenting with Facebook paid campaigns

I recently launched a colouring book with my buddy Jason Cobill. Here are my findings for our first Facebook ad campaign. Our objective was to raise awareness about our product and we are overall pleased with the results. The product Ottawa in Colour  is 32 pages of colourable art prints featuring 22 local artists with their answers to the question… Continue reading Ottawa in Colour – Experimenting with Facebook paid campaigns

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Categorised as Business