I’m a nimble and deep generalist who isn’t scared to get creative, strategic or tactical. I’m very good at finding elegant solutions that consider design, business and technology (and accessibility). I am fluent in French and in English.
My 12 years of experience are complemented by studies. I have a Masters in Digital transformation and innovation with a concentration in UX design, and a Bachelor of commerce with honours in marketing.
I understand the value of insight over data, how to make content scale, that efforts can lead to value, that users are humans, and how to pave the path from ideas to fruition. I have a particularly strong attention to detail, can convey vision, and adapt quickly.
Happy to harness change with entrepreneurship and intrapreneurship.
Design style preferences:
- Clear
- Logical
- Effective
- Scalable
- Usable
- Empathetic
Writing style preferences:
- Contextual
- Flexible
- Sentence case
- Oxford comma (English)
Featured
A comprehensive overview of how I work.
UX writing, research and design – Content design (Available upon request)
Improving the Parks Canada website experience. Innovating within a self-monetized agency and respecting federal constraints.
Content design. UX writing, research, testing, and design.
Building the uOttawa WCMS and website in Drupal 8
Content, product, and UX design at an enterprise-scale.
Design system, IA, micro-copy, and heuristics.
Ottawa in Colour
Creating community-sourced products and experiences.
Entrepreneurship, product design, eCommerce, digital marketing, events, and community engagement.
Persuasive systems design for smart sports training technologies for runners
Research project: How to design for sport watches and online fitness communities. (Coming soon)
Psychology, UX, persuasive design, technologies.
Long-form writing
I occasionally write for fun…
Guide to trail running in the Canadian Rockies (Alberta)
A comprehensive guide for those curious about the Rockies and new to mountain running.
Non-technical writing
My first marathon experience
In early January 2019, I got myself into the idea of doing something that scares me.
Creative writing
More content design and IA
Even more content strategy and information architecture.
Student recruitment content strategy and design
Website design, user testing, marketing, conversion, content strategy, and analytics.
Rethinking a university convocation website
Re-design of a website for students convocation.
Content strategy, IA, and service design.
Tiny examples
Small examples of technical work.
Adapting printed content to web design (HTML/CSS)
Mimicking a printed brochure into accessible and responsive web content.
CSS, HTML, and styling
Building a mini-Design system with Figma
Created a fictive atomic design system for an improved workflow and styles using Figma.
Design system, service redesign, and Figma
Illustrating a fan art tshirt
I designed a t-shirt for myself and friends, and ended up selling a few more online.
Adobe Illustrator
Digitizing a certificate program
I designed a program progress tracker for workshops.
Product design, transformation, and Joomela.
Timelapses
Recordings of my workflows.
Digitizing printed ads
A time-lapse of my graphic design works using Adobe InDesign for digital advertising.
Ads, graphic design, and Adobe inDesign
Adding Youtube closed-captioning
A recording of my YouTube close-captioning works.
Accessibility, captioning, and editing.