My work

I’m a nimble and deep generalist that’s not scared to get creative, strategic or tactical.

I’m very good at finding elegant solutions that consider design, business and technology (and accessibility).

Fluent in French and in English. I understand the value of insight over data, how to make content scale, that efforts affect ROI, that users are humans, and how to make ideas come to fruition.

Student recruitment

Website design, user testing, marketing, content strategy

Faculty directory design

Taxonomy, Drupal, API, nodes

Ottawa in Colour

Cover image of Ottawa in Colour - colouring book

Product design, sales and eCommerce, digital marketing, events and community engagement.

Digital ads design

A recording of my graphic design works.

Web design HTML/CSS

A sample of responsive CSS I designed to look like our print.

Website redesign

Under construction

Under construction

T-shirt design

I made a t-shirt for myself and friends, and ended up selling a few more.

Creative writing

In early January 2019, I got myself into the idea of doing something that scares me. 


Student recruitment website design (University faculty)

Client: Faculty of Engineering, University of Ottawa
Relation: Strategist, Web Content and Design
Work: Project initiator and designer, supervised assistants

  • Challenge
  • Survey
  • Strengths and Competitive analysis
  • Decision: seperate course and course sequences to be for both prospective and current students
  • Consolidation of admission requirements
  • Define scope of user journey – Discovery and to lead to registrar
  • User testing
  • Confirmation
  • Stats

Faculty directory design

Client:  Faculty of Engineering, University of Ottawa
Relation: Strategist, Web Content and Design
Work: Project initiator and designer, supervised assistants

Challenge

With over 350 professors and staff members, our directory entry were split in 5 websites. The profiles were not centralized in single page, you had to dig for them in different pages and sites.

Links to staff profile on the web pages required manual updates for every promotion or change of positions. Operationally, this was inefficient because the update required modifying the French and English pages, multiplied by the number of instances that they appeared on web pages. This could mean that updating a profile meant changing 8 pages, and actually remembering where they appeared.

Further to updating these profiles, some staff members had duplicate profiles which doubled the updates effort.

Evaluation

My final wire-frame plan.

A start for the evaluation was to determine the pain-points for users and to find out what their needs were. I consulted with every internal clients, and proposed iterations.

Summary of needs

  • Internal academics: Find peers quickly
  • External academics: Find professors and peers quickly. Have the option to see research categories to for discovery.
  • Prospective graduate students: Find teaching supervisors
  • Everyone: Find staff and professors
  • Operations: Update staff in a timely fashion

I created a content inventory to map out where profiles were stored and with what kind of information.

After the inquiries and evaluation, there was clearly a need to rework the entire system and bring in some automation.

Building the taxonomy

I also had to untangle the academic jargon. I discovered the difference between tenured professors versus adjunct. This granularity helped define which taxonomy choices were most appropriate for our tools.

The beauty of using Drupal as a content management system means that content nodes can be grouped quickly with views. Combining views with taxonomy creates a powerful way to display different combination of content in different ways.

For example, a professor can have many hats. They could be all at once a:

  • Vice-Dean
  • Governance committee member
  • Researcher
    • within an academic unit
    • within a research theme
  • Chair of research
  • Programs of studies director
  • Thesis research supervisor

We now have over 65 taxonomy tags which encompasses all desired grouping! Perfect. We no longer have to select a person by hand for every group they appear in when there are changes, it’s now simply a check-mark.

Consolidating profiles

One site to rule them all. No more redundancies.

We merged the 5 sites into a single one, this meant that we had to migrate the profiles manually. This was by far the most tedious task. Thankfully we had some assistants. Having the taxonomy already established on the receiving site meant that we could update the profiles while we migrating, skipping the step of having to re-tag them.

I ensured we had our redirects in place to ensure continuity of search and relevance.

If, or more like when, some fields were missing, we had to hunt down the information.

Building the views

Building the views with taxonomies was surprisingly easy. We just needed to know which kind of combination of tags we wanted to trigger to display the information.

An example of a simple view (no-multi-tagging) for professors within a research theme.
A more complex application of taxonomies. Professors indicated they wanted all the names on one page to do quick in-page searches. In hindsight it totally makes sense. You can refine your search by categories.

The beauty of a centralized system – scaling

Once we had completed the employee migration, I was approached to see if we could present the thesis supervisors to prospective students.

Prior to building our system, this request wouldn’t have been feasible. But we had one now! I simply created new taxonomy group, we tagged every eligible professors in their categories, tested the results and we had a fully functioning tool for prospective graduate students. All done within a quick turn-around.

Conclusion

Creating profiles or new views is now incredibly simple to maintain. I solicit feedback when applicable and look forward to seeing how the analytics will reflect with the changes.


Ottawa in Colour

Client: Consumers, Tourism department, wholesale and NGOs
Relation: Co-Founder, CEO
Work: Marketing, sales, operations, website content, social media, events, design support

Ottawa in Colour is 32 pages of colourable art prints featuring 22 local artists with their answers to the question “What do you love about Ottawa?“. We commissioned artists with a wide spectrum of styles – animators, illustrators, urban sketchers and more, so each piece reflects the artist’s unique style and vision.

As co-founder, I handle everything related to business, marketing and content.

Challenge

  • We wanted to share a piece of Ottawa that people could enjoy

Results

  • Launched a small publishing company
  • Over 1000 Ottawa in Colour copies sold
  • Over 2800 copies in hands
  • The book is available online and peaked at over 20 stores in Ottawa
  • Over a dozen events attended

Adobe InDesign – Digitizing ads

An example-case of a request to create digital ads based on a postcard design.

Web design – Printed to web design (HTML/CSS)

Client: Employer – uOttawa, Registrar
Relation: In-house. Web Content and Production Supervisor
Work: Converting printed/digital collateral into accessible and responsive web design.

I was asked to create a table online to communicate the information from our university Finance your studies brochure, updated annually. I wanted to re-create the same visual identity while making the tables accessible and the content node responsive. Using CSS styling, I was able to do so and make it responsive. I’m particularly happy with having created the plus and equal symbols via pure CSS (instead of an image icon).

A visual example of the digital version of the Finance your studies brochure for the university (2018).

Website redesign – Rethinking a university convocation website (Content strategy)

Client: Employer – uOttawa, Registrar
Relation: In-house. Web Content and Production Supervisor
Work: Large events website as a service redesign.

Full details can be found in my post: Redesigning-a-university-convocation-website

I redesigned the uOttawa convocation website. After three years of migrating other sites, I finally got to slay the FAQ sections, eliminate redundancies and iron out user journeys. After a content audit, I made the content modular to enable batch updates between operations cycles. Our team knew it was time to have a fresh start for the website.

After presenting the pages mockups to the clients and stakeholder, we ended up with a site that had a clear segmentation of with a one-stop page for each convocation journey. Clients were happy and I was able to remove a lot of friction for graduates and their celebratory event.

A screenshot of the Undergraduate student attending Convocation page

Screenshot of the Convocation ceremonies page with a tab opened.


Online certificate program tracking platform (System design)

Login page (password protected): Telfer Career Centre – In-house electronic Career Development Program tracking system

Client: University of Ottawa Telfer School of Management Career Centre Role: Marketing and Communications Coordinator Contribution: Conception, mock-up, business case, requirement analysis and design leading to development

About the project: I created an online system to increase the participation and completion rates  of the career development program for undergraduate students while making it easier for staff to track student progress.

Context: I initiated and led this project in order to help my team transition our core product, the Career Development Program, to an integrated digital solution. I identified a need to modernize our processes while increasing user adoption of our services. Before the system’s implementation, progress tracking relied on students bringing a passport-style paper booklet to activities and getting it stamped after participating. Consequently, some students lost their booklets and forgot to have it stamped.

Outcome: The web tool now enables 4000 University of Ottawa Telfer School of Management BCom students to track their progress online. Upon completion of required activities, students receive an invitation to meet with the Career Centre in order to receive their Career Development Certificate.

Highlights:
Printing cost reduction ( $5 per booklet)

  • Increase in conversion and success rate
  • New users were now able to register autonomously
  • Automated monitoring and maintenance of users
  • Intuitive platform for students and moderators
  • Modular system, which is essential since activities evolve on an on going basis

To complete this project, I built a business case, chose the platform environment, determined system security considerations, negotiated access to a developer, created the specifications and finally obtained approval for implementation.