Improving the Parks Canada website experience


This page is work under construction 🏗️.

About

Product: Canada.ca design system integration, and Sitecore (CMS)
Team structure: Developers, designers (content, visual, UX)
Design: In-house after enterprise initial specs
Scale: Mobilizing design to (insert data from study)
Impact:
Visitors:
Web contributors: Over 40
Business: Core business streams

On this page

Top tasks analysis

Chalkmark testing

User testing (contributor)

Content design and Information architecture

Github


Parks Canada – Locations page testing

Instructions prompt:

Target: 101 users

Current design VS Mockup VS (if possible, future iteration)

Presented insights to team. Collected feedback during discussion. Shared presentation to larger team. Iterated mid-fidelity mockup.

Before
Ongoing/after