Work portfolio

I’m a nimble and deep generalist who isn’t scared to get creative, strategic or tactical. I’m very good at finding elegant solutions that consider design, business and technology (and accessibility). I am fluent in French and in English.

My 12 years of experience are complemented by studies. I have a Masters in Digital transformation and innovation with a concentration in UX design, and a Bachelor of commerce with honours in marketing.

I understand the value of insight over data, how to make content and value scale, that users are humans, and know how to pave the path from ideas to fruition. I have a particularly strong attention to detail, can convey vision, and adapt quickly.

Maxime's profile photo

Maxime Gauthier-Kwan

Contact and portfolio password requests: You can reach me on Linked-in or by email at

User experience, content design, and product

A comprehensive overview of how I work.

A screenshot of Parks Canada web page titled How to make reservations.

Parks Canada reservations user onboarding

UX writing and content design (2023)

Creating clear and concise copy for one of the most popular user top tasks for Parks Canada.

Password available upon request 🔒

Design system – Parks Canada

Content design. UX writing, research, testing, and design. (2023)

Improving the Parks Canada website experience. Innovating within a self-monetized agency and respecting federal constraints.

Password available upon request 🔒

A layout of a Parks Canada mockup with a highlighted area.
A screenshot of the Find a Parks Canada location tool

Find a Parks Canada location tool

UI, micro-copy, UX, testing, and design (2023)

Contributing to a tool for users to find 200+ locations across Canada.

Password available upon request 🔒

Building the uOttawa website and CMS

Design system, IA, micro-copy, and heuristics (2021)

Content, product, and UX design for the University of Ottawa.

Cover image of Ottawa in Colour - colouring book

Ottawa in Colour

Entrepreneurship, product design, eCommerce, digital marketing, events, and community engagement.

Creating community-sourced products and experiences.

Long-form writing

I occasionally write for fun and dive deep into details.

Running down prairie mountain

Guide to trail running in the Canadian Rockies (Alberta)

Non-technical writing (2021)

A comprehensive guide for those curious about the Rockies and new to mountain running.

My first marathon experience

Creative writing (2019)

In early January 2019, I got myself into the idea of doing something that scares me.

Runners participating in the Ottawa Marathon 2019

More examples

Older or more specific examples for additional breadth and depth of my work.