I’m a nimble and deep generalist who isn’t scared to get creative, strategic or tactical. I’m very good at finding elegant solutions that consider design, business and technology (and accessibility). I am fluent in French and in English.
My 12 years of experience are complemented by studies. I have a Masters in Digital transformation and innovation with a concentration in UX design, and a Bachelor of commerce with honours in marketing.
I understand the value of insight over data, how to make content and value scale, that users are humans, and know how to pave the path from ideas to fruition. I have a particularly strong attention to detail, can convey vision, and adapt quickly.
Maxime Gauthier-Kwan
Contact and portfolio password requests: You can reach me on Linked-in or by email at maxime@ideahydra.com
User experience, content design, and product
A comprehensive overview of how I work.
Parks Canada reservations user onboarding
UX writing and content design (2023)
Creating clear and concise copy for one of the most popular user top tasks for Parks Canada.
Design system – Parks Canada
Content design. UX writing, research, testing, and design. (2023)
Improving the Parks Canada website experience. Innovating within a self-monetized agency and respecting federal constraints.
Find a Parks Canada location tool
UI, micro-copy, UX, testing, and design (2023)
Contributing to a tool for users to find 200+ locations across Canada.
Building the uOttawa website and CMS
Design system, IA, micro-copy, and heuristics (2021)
Content, product, and UX design for the University of Ottawa.
Ottawa in Colour
Entrepreneurship, product design, eCommerce, digital marketing, events, and community engagement.
Creating community-sourced products and experiences.
Long-form writing
I occasionally write for fun and dive deep into details.
Guide to trail running in the Canadian Rockies (Alberta)
Non-technical writing (2021)
A comprehensive guide for those curious about the Rockies and new to mountain running.
My first marathon experience
Creative writing (2019)
In early January 2019, I got myself into the idea of doing something that scares me.
More examples
Older or more specific examples for additional breadth and depth of my work.