Work (preview)

I’m a nimble and deep generalist who dives into the creative, strategic, or tactical. I’m very good at finding elegant solutions that consider design, business, and technology, and accessibility.

Maxime Gauthier-Kwan

Intersecting design, business, and technology.

Experience and education

12 years of work experience
Fluent in French (CAD) and in English (US/UK)
Masters in Digital transformation and innovation with a concentration in UX design
Agile scrum certified: Leadership (PAL), Product-owner (PSPO)
Bachelor of commerce with honours in marketing
Most recent course: nnGroup – UX Leader

UX, product, and design

I have a particularly strong attention to detail, can convey vision, and adapt quickly. I’m comfortable using and adapting terminology depending on stakeholders’ disciplines.

In my role guiding design, I define the big-picture goals, connect our work to success metrics, explain concepts clearly, and handle critiques productively to keep projects moving forward.

Content design

Writing/UX writing
Strategy
Information design and architecture
User experience
Visual design
Content management systems
Renewal

Approach

Accessibility helps everyone
Insights over data
Efforts and vision designed to scale
Users are humans
Clean architecture accelerates flow

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User experience, content design, and product

A comprehensive overview of how I work.

Parks Canada reservations user onboarding (locked)

UX writing and content design (2023)

Creating clear and concise copy for one of the most popular user top tasks for Parks Canada.

Accessible trails and experiences at Parks Canada

Topics: UX research, content and UX design, #a11y (2023). Case study under construction.

Summary:

Objective: create an accessibility-friendly trail standard that anyone could use to evaluate if they could and would want to complete a part of the trail
Led the collaboration with trails, and accessibility team to define initial template
Included two content contributors to see if content would work
Refined template
Soft-launched a National Park location trail page with accessibility information, and National Park visit planning accessibility page
Designed and outsourced user accessibility testing focused on users with diverse accessibility needs
Conducted research and presented recommendations
Currently in design-mode, before deploying templates for thousands of trails, hundreds of locations, and national-level visit planning

User experience research (UXR) and design (UXD) framework

Topics: UXR (2023-2024). Case study under construction.

Summary:

Designed user experience testing research, outsourcing testing, and analyzing 34 recordings of participants.
Created two reports with organized over a hundred recommendations
Presented findings to teams
Influenced research insight into design such as optimization for conversion, navigation, user interface, tools, and content
Created a UXR to UXD framework to keep track of issues
Demo available upon request

Implementing web analytics at Parks Canada

Topics: Web analytics. Case study under construction.

Summary:

Challenge: The older analytics platform was about to be decommissioned
As the lead:
- Researched, designed configuration, and implemented Google Analytics 4 (GA4)
- Created training material and documentation, and trained over 50 colleagues to improve organizational self-serve analytics capacity at the agency
- Centralized 209 dashboards into one more powerful no-code dashboard (Google Looker) for all of our domains, reducing maintenance
Demo available upon request