Online certificate program tracking platform (System design)


A older example from 2014. My writing has improved a lot since then.

Client: University of Ottawa Telfer School of Management Career Centre
Relation: Marketing and Communications Coordinator
Work: Conception, mock-up, business case, requirement analysis and design leading to development

About the project: I created an online system to increase the participation and completion rates  of the career development program for undergraduate students while making it easier for staff to track student progress.

Context: I initiated and led this project in order to help my team transition our core product, the Career Development Program, to an integrated digital solution. I identified a need to modernize our processes while increasing user adoption of our services. Before the system’s implementation, progress tracking relied on students bringing a passport-style paper booklet to activities and getting it stamped after participating. Consequently, some students lost their booklets or forgot to have it stamped.

Outcome: The web tool enabled 4000 University of Ottawa Telfer School of Management BCom students to track their progress online. Upon completion of required activities, students received an invitation to meet with the Career Centre to receive their Career Development Certificate.

Career Development
View of the product upon launch
Career Development Certificate Portal
Description of workshops were added because students have 4+ years to complete the certificate. Enough time to forget the title of events.


  • Printing cost reduction ($5 per booklet)
  • Increase in conversion and success rate
  • New users were now able to register autonomously
  • Automated monitoring and maintenance of users
  • Intuitive platform for students and moderators
  • Modular system, which is essential since activities evolve on an on going basis

To complete this project, I built a business case, system security considerations, negotiated access to a developer, created the specifications and finally obtained approval for implementation.

The tool has been replaced by a new solution between 2014 and 2020.