idea Hydra

Ottawa in Colour

Context

Role: Co-Founder, CEO
Clients: Consumers, Ottawa tourism department, wholesales, and NGOs
Work: Marketing, sales, operations, website content, social media, events, design support

Ottawa in Colour is 32 pages of colourable art prints featuring 22 local artists with their answers to the question “What do you love about Ottawa?“. We commissioned artists with a wide spectrum of styles – animators, illustrators, urban sketchers and more, so each piece reflects the artist’s unique style and vision.

As co-founder, I was the lead for business, marketing and content.

Cover image of Ottawa in Colour - colouring book
Front page cover. Inside pages are perforated.
Cover of Ottawa Tourism colouring book.
Ottawa Tourism’s promotional colouring book project cover (commission work).
A sample of our artists’ illustrations.
Colouring credit: Remic Rapids Balancing Stones by Meeteelee

Inking the herd

Inking the page for the Ottawa Colouring Book Project! http://ottawaincolour.com See more things I make here: http://www.artinjest.com Music, You Always Make me Smile by Kyle Andrews. Hear more things Kyle makes here: https://soundcloud.com/thekyleandrews If you like the content I put out, consider becoming a Patron and getting some good good art goodies!

artinjest inking the page for the Ottawa Colouring Book Project!

Challenge

  • We wanted to share a piece of Ottawa that people could enjoy
  • No experience in publishing industry

Results

  • Launched a small publishing company
  • Over 1500 Ottawa in Colour copies sold
  • Features in the multiple news outlets (printed, radio, tv)
  • Over 3000 copies in hands, including donations
  • The book is available online, and peaked at over 20 stores in Ottawa
  • Over a dozen events attended
Check out Ottawa in Colour