The Dangers of Overpersonalization

In parallel to marketing segmentation, overly personalized #content, without the effort of contextual and timely relevance, creates mediocre experiences. New term learned: content fatigue.

The Dangers of Overpersonalization

In many ways, personalization is a good thing. Internet users are so inundated with content, that filtering through the noise and presenting only information of interest can reduce user effort and enrich online experiences. Many users know that every interaction online is tracked and analyzed.

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