Client: University of Ottawa Telfer School of Management Career Centre
Relation: Marketing and Communications Coordinator
Work: Conception, mock-up, business case, requirement analysis and design leading to development
About the project: I created an online system to increase the participation and completion rates of the career development program for undergraduate students while making it easier for staff to track student progress.
Context: I initiated and led this project in order to help my team transition our core product, the Career Development Program, to an integrated digital solution. I identified a need to modernize our processes while increasing user adoption of our services. Before the system’s implementation, progress tracking relied on students bringing a passport-style paper booklet to activities and getting it stamped after participating. Consequently, some students lost their booklets and forgot to have it stamped.
Outcome: The web tool now enables 4000 University of Ottawa Telfer School of Management BCom students to track their progress online. Upon completion of required activities, students receive an invitation to meet with the Career Centre in order to receive their Career Development Certificate.
Printing cost reduction ($5 per booklet)
- Increase in conversion and success rate
- New users were now able to register autonomously
- Automated monitoring and maintenance of users
- Intuitive platform for students and moderators
- Modular system, which is essential since activities evolve on an on going basis
To complete this project, I built a business case, chose the platform environment, determined system security considerations, negotiated access to a developer, created the specifications and finally obtained approval for implementation.
(The tool has been replaced by a new solution between 2014 and 2020).